Sara Leason
About Sara Leason
Sara Leason serves as the Head of Digital Marketing for Europe at Lead Forensics, bringing over 17 years of experience in digital marketing leadership. She has a strong background in building relationships and specializes in data-driven marketing strategies.
Current Role in Digital Marketing
Sara Leason serves as the Head of Digital Marketing for Europe at Lead Forensics, a position she has held since 2023. In this role, she oversees digital marketing initiatives across the European region, utilizing her extensive experience in the field. Her responsibilities include developing data-driven marketing strategies and managing budgets to optimize marketing outcomes. She works remotely from Portsmouth, England.
Previous Experience at Lead Forensics
Prior to her current role, Sara Leason worked at Lead Forensics in various capacities. She served as a Demand Generation Executive from 2020 to 2022 and then transitioned to the role of Digital Marketing Manager from 2022 to 2023. During her time at Lead Forensics, she focused on building strong relationships with both agency and in-house teams, contributing to the company's marketing efforts.
Career Background in Marketing
Sara Leason has over 17 years of experience in digital marketing. Before joining Lead Forensics, she worked at ITECCO as a Marketing Executive from 2010 to 2013, where she operated remotely in the Manchester area. Additionally, she was an Inbound Marketing Specialist at MarketMakers from 2006 to 2010, further enhancing her marketing expertise.
Educational Background
Sara Leason studied at Solent University, where she earned a degree in Sport and Fitness Administration/Management from 1994 to 1997. This educational background has contributed to her understanding of management principles, which she applies in her marketing roles.
Skills and Specializations
Sara Leason specializes in creating data-driven digital marketing strategies that meet high industry standards. She is enthusiastic about technology and data, focusing on enhancing operational procedures. Her talent for building and nurturing relationships with teams supports her commitment to developing and motivating colleagues to excel in their roles.