Sophie Baker
About Sophie Baker
Sophie Baker is the Marketing Lead at Lead Forensics, where she specializes in B2B lead generation and demand generation strategies. With a background in marketing from Wiley and a strong educational foundation in business and marketing, she actively engages with professionals to drive business growth through innovative tactics.
Current Role as Marketing Lead
Sophie Baker currently serves as the Marketing Lead at Lead Forensics, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that drive lead generation and demand generation. Her responsibilities include overseeing marketing campaigns and initiatives that align with the company's objectives. Sophie leverages her expertise to enhance the effectiveness of marketing efforts and contribute to business growth.
Previous Experience at Lead Forensics
Prior to her current position, Sophie Baker worked at Lead Forensics as a Marketing Professional from 2019 to 2022. During her three years in this role, she offered personalized consultations to showcase the capabilities of Lead Forensics' solutions. Her work involved engaging with clients to understand their needs and demonstrate how the company's offerings could meet those needs effectively.
Experience at Wiley
Sophie Baker was employed at Wiley as a Marketing Specialist from 2017 to 2019. Based in London, England, she contributed to various marketing initiatives during her two-year tenure. Her role involved supporting marketing efforts that aimed to enhance brand visibility and drive engagement within the target audience.
Educational Background
Sophie Baker studied at the London College of International Business Studies from 2011 to 2014, where she completed a three-year program. She then attended London South Bank University from 2014 to 2017, earning a Bachelor's degree in Business, Management, Marketing, and Related Support Services. This educational foundation has equipped her with the knowledge and skills necessary for her marketing career.
Expertise in B2B Marketing
Sophie Baker specializes in B2B lead generation and demand generation strategies. She actively engages with professionals in the B2B space to foster connections and collaborations. Her expertise includes driving business growth and increasing revenue through innovative marketing tactics. Additionally, she utilizes advanced SaaS and MarTech solutions to enhance marketing effectiveness.