Felix Chen
About Felix Chen
Felix Chen is a Senior Media Strategist with over nine years of experience in various marketing functions, including paid media execution and campaign management. He has worked for notable companies such as DWA and Refinitiv and currently holds a position at Leadpages in Victoria, British Columbia.
Current Role at Leadpages
Felix Chen serves as a Senior Media Strategist at Leadpages since 2020. In this role, he focuses on developing and executing media strategies that enhance the company's marketing efforts. His responsibilities include overseeing various media channels and optimizing campaigns to drive engagement and conversions. Based in Victoria, British Columbia, Canada, Felix leverages his extensive experience in digital marketing to contribute to the company's growth.
Previous Experience at DWA
Felix Chen held multiple positions at DWA, a digital marketing agency, from 2015 to 2018. He began as a Search Marketing Analyst, progressing to Senior Search Marketing Analyst, and then to Paid Search Manager/Programmatic Manager. His tenure at DWA included managing programmatic media and paid search campaigns in both the San Francisco Bay Area and London. His work involved executing strategies that maximized client ROI through effective media buying.
Educational Background
Felix Chen has a diverse educational background in business and economics. He studied at the University of Victoria, where he focused on Entrepreneurship from 2006 to 2011. Additionally, he attended Cracow University of Economics for a year in 2010-2011. His studies also include an Asian Studies Program at Kansai Gaidai University in Japan and an Intensive French Studies program at the University of Alberta - St. Jean Campus. This educational foundation supports his strategic approach in media and marketing.
Expertise in Digital Marketing
Felix Chen possesses over 9 years of experience in various marketing functions, including SEO, email, mobile, and content marketing. He has a strong focus on paid biddable media execution, particularly in SEM/PPC and programmatic display advertising. His expertise extends to managing PPC/SEM campaigns with significant annual budgets across global markets, including the US, Canada, EMEA, and APAC. He is also experienced in coaching junior marketers, helping them develop their skills.
Career Development and Skills
Throughout his career, Felix Chen has demonstrated a commitment to professional growth and development. He has managed and coached junior performance marketers, fostering their advancement in the industry. Known for his process-oriented and strategic thinking, Felix thrives in challenging environments and actively contributes to team success. His diverse roles across various companies have equipped him with a comprehensive skill set in digital marketing and media strategy.