Sarah Rollins
About Sarah Rollins
Sarah Rollins is a Senior Manager of Lifecycle Marketing and Conversion Rate Optimization at Leadpages, where she has worked since 2023. With a strong background in performance marketing and experience in various digital marketing roles, she specializes in improving conversion rates and managing cross-functional teams.
Current Role at Leadpages
Sarah Rollins serves as the Sr. Manager of Lifecycle Marketing and Conversion Rate Optimization (CRO) at Leadpages. She has held this position since 2023. In her role, she specializes in lifecycle marketing and customer journey mapping, focusing on improving conversion rates at all stages of the customer experience. Sarah employs a data-centric approach to digital marketing, emphasizing data analysis, split testing, and conversion rate optimization.
Previous Experience at Leadpages
Prior to her current role, Sarah Rollins worked at Leadpages as a Digital Marketing Manager from 2021 to 2023 and as a Digital Marketer from 2020 to 2021. During her tenure, she developed expertise in performance marketing and implemented a test-and-learn approach to various projects. Her experience at Leadpages contributed to her strong foundation in digital marketing strategies.
Experience at Redbrick
Before joining Leadpages, Sarah Rollins worked at Redbrick (rdbrck) as a Media Buyer from 2016 to 2020. In this role, she was responsible for managing media buying strategies and campaigns, which enhanced her skills in performance marketing. Her four years at Redbrick provided her with valuable insights into the digital marketing landscape.
Educational Background
Sarah Rollins studied at the University of Victoria, where she earned a Bachelor of Commerce (BCom) degree with a focus on International Business from 2009 to 2013. Additionally, she studied at SKEMA Business School, also achieving a Bachelor of Commerce (BCom). Currently, she is pursuing a Certificate in Management Essentials from Harvard Business School Online, expected to be completed in 2024.
Professional Development and Skills
Sarah Rollins has a strong background in managing cross-functional teams to execute marketing projects efficiently. She specializes in full-funnel paid user acquisition and demand generation. Additionally, she has been studying web development at Lighthouse Labs since 2016, further enhancing her technical skills in the digital marketing field.