Simone Gatti
About Simone Gatti
Simone Gatti serves as the Senior Manager of Demand Generation at LeadsBridge and ActiveProspect, overseeing a team of four and two external agencies. He has a diverse background in digital marketing and education, having taught at various universities and held multiple managerial roles in demand generation.
Work at LeadsBridge
Simone Gatti currently holds the position of Senior Manager of Demand Generation at LeadsBridge, a role he has occupied since 2022. In this capacity, he manages a team of four individuals and collaborates with two external agencies. His responsibilities include overseeing demand generation strategies and ensuring alignment with the company's marketing objectives. He reports directly to the American VP of Marketing, facilitating communication and strategic planning within the organization.
Previous Experience in Demand Generation
Before his current role, Simone served as the Manager of Demand Generation at LeadsBridge from 2021 to 2022. He also worked at ActiveProspect in a similar capacity since 2022. His prior experience includes three years as a Digital Marketing Manager at Yourbiz Srl, where he focused on B2B demand generation. These roles have equipped him with extensive knowledge in digital marketing and demand generation strategies.
Education and Expertise
Simone Gatti has a robust educational background in business and digital marketing. He studied at Università degli Studi di Bergamo, where he earned a degree in finance and international business. Additionally, he completed a Master in Digital Marketing at Digital Coach, focusing on social media and e-commerce. His academic experience is complemented by teaching Digital Marketing courses at IULM University of Milan and the University of Bergamo.
Background in Marketing and Management
Simone's career in marketing began with various roles, including a Customer Service & Marketing Specialist at Vanoncini Informatica e Ufficio sas and a Digital Marketing Specialist at Yourbiz Srl. He has also worked as a Controlling and Reporting Specialist at Prysmian Group and as a Planning Specialist at Universoft. His diverse experiences have contributed to his expertise in managing marketing teams and developing effective strategies.
Collaboration and Strategic Management
In his current role, Simone collaborates weekly with multiple teams, including SEO, Data, Product, Sales, Partnership, and Service Delivery. He is responsible for managing Go-to-Market strategies in partnership with major platforms such as Facebook, Google, LinkedIn, and TikTok. This collaboration ensures that the demand generation efforts are aligned with broader business goals and market trends.