Candice De Beer
About Candice De Beer
Candice De Beer is a Content Marketing Manager with extensive experience in content creation and marketing. She has worked with various brands and has a strong background in copywriting, public relations, and graphic design.
Work at Successwise
Candice De Beer currently holds the position of Content Marketing Manager at Successwise, where she has been employed since 2018. In this role, she focuses on developing content strategies that enhance lead generation and improve client engagement. Her expertise in content marketing allows her to create materials that resonate with target audiences, driving traffic and conversions for the company.
Previous Experience at Gendel Strategic Marketing Group
Prior to her current role, Candice worked at Gendel Strategic Marketing Group as a Content Manager and Long-Form Copywriter from 2013 to 2019. During her six years in this position, she developed content that supported various marketing initiatives, contributing to the overall success of the agency's client projects.
Background in Publishing at Penguin Books South Africa
Candice served as a Publicist at Penguin Books South Africa from 2010 to 2013. In this role, she was responsible for promoting books and authors, enhancing the visibility of publications within the competitive literary market. Her experience in publishing provided her with valuable insights into audience engagement and content promotion.
Educational Qualifications
Candice De Beer has a diverse educational background. She studied at Rhodes University, where she earned a Bachelor of Journalism (BJOURN) from 2004 to 2007, focusing on English, Art History, Journalism, Design, and Classical Civilization. Additionally, she completed a Basic Editing and Proofreading course at John Linnegar and a course on PR in a Digital World at Quirk, further enhancing her skills in content creation and marketing.
Content Creation and Copywriting Achievements
Candice specializes in creating content that aids in lead generation by helping prospects self-identify quickly. She has authored articles that have been published in notable outlets such as Forbes Magazine and SmartCompany. Her work has led to significant results, including a quadruple increase in the number of keywords ranking in the top 100 on Google for her clients and a tripling of monthly sales through effective copywriting.