Asya Bashina
About Asya Bashina
Asya Bashina is the Director of Product Marketing at Leapfin, where she has worked since 2023. She has a diverse background in marketing and venture capital, having held various roles at companies such as LinkSquares, Humatics, and Dassault Systemes.
Current Role at Leapfin
As the Director of Product Marketing at Leapfin, Asya Bashina has been instrumental in building a foundational launch process and restructuring the marketing team. She has elevated the product positioning and messaging to effectively address the pains and goals of the target audience. In her role, she leads a team of two content and web marketers and focuses on automating manual accounting processes for high transaction volume businesses through Leapfin's platform.
Previous Experience in Venture Capital
Asya Bashina has significant experience in the venture capital sector. She worked as a Venture Capital Intern at Red Bear Angels from 2016 to 2017 in the New York City Metropolitan Area. Following this, she served as a Venture Capital Fellow at Triphammer Ventures from 2018 to 2020. These roles provided her with insights into investment strategies and market analysis.
Marketing Leadership Roles
Bashina has held various marketing leadership positions prior to her current role. She worked as the Marketing Director for Product Marketing at LinkSquares from 2020 to 2022 in Boston, Massachusetts. Additionally, she served as a Senior Marketing Manager at Humatics from 2019 to 2020. Her experience includes managing marketing strategies and campaigns that align with business objectives.
Educational Background
Asya Bashina holds two Master of Business Administration degrees. She studied Technology and Entrepreneurship at Cornell Tech from 2016 to 2017, and Business Administration, Management, and Operations at Cornell Johnson Graduate School of Management during the same period. She also earned a Bachelor of Arts degree in Psychology, Business, and French from Brandeis University from 2008 to 2012.
Early Leadership Experience
During her time at Brandeis University, Asya Bashina served as the President and Editor-in-Chief of the Her Campus Brandeis Branch from 2010 to 2012. This role involved overseeing content creation and managing a team, providing her with early leadership experience in a collaborative environment.