Alice Rowan
About Alice Rowan
Alice Rowan is a Content Writer at Learning Technologies Group plc, where she has worked since 2020. With a background in marketing and content creation, she has held various roles in companies such as Kallidus and Journey, and she holds a Master's degree in Creative & Critical Writing.
Work at Learning Technologies Group plc
Alice Rowan has been employed at Learning Technologies Group plc as a Content Writer since 2020. In this role, she is responsible for creating and managing content that aligns with the company's branding and marketing strategies. She collaborates with design teams to ensure that the presentation of content is cohesive and visually appealing. Additionally, she leads training sessions aimed at enhancing the B2B social media skills of the Content Team, contributing to the professional development of her colleagues.
Previous Experience in Content and Marketing
Alice Rowan has a diverse background in content creation and marketing. Prior to her current role, she worked at Kallidus as Brand & Content Marketing Manager for 11 months in 2019 to 2020. Before that, she held positions at Journey, including Content Executive and Junior Content Executive, where she managed editorial calendars and produced strategic content marketing outputs. Her experience also includes a role as a Content Writer at Kallidus and as a Marketing Executive at Journey.
Education and Expertise
Alice Rowan holds a Master of Arts (MA) in Creative & Critical Writing from the University of Gloucestershire, which she completed from 2017 to 2019. Her dissertation focused on the psychology of social media and storytelling, a subject she actively integrates into her work. She also earned a Bachelor of Arts (BA Hons.) in English Language and Creative Writing from the same institution, studying from 2013 to 2016. This educational background provides her with a strong foundation in writing and content strategy.
Background in Retail and Early Career
Alice Rowan began her career in retail, working as a Supermarket Assistant at Waitrose from 2009 to 2015 for six years. This early experience provided her with customer service skills and insights into consumer behavior. Following her time at Waitrose, she transitioned into the marketing field, starting as a Junior Content Executive at Journey, where she developed her skills in content creation and marketing strategies.
Content Creation and Collaboration Skills
Alice Rowan is skilled in conducting interviews with industry-leading subject matter experts to produce high-quality content. She emphasizes collaboration with design teams to ensure that content aligns with branding efforts. Her ability to manage editorial calendars and produce strategic content marketing outputs demonstrates her organizational skills and attention to detail in content development.