Manuel Rivera León
About Manuel Rivera León
Manuel Rivera León is a Marketing Manager at Open LMS, part of Learning Technologies Group plc, based in Bogotá D.C., Colombia. He holds a Master's degree in Digital Transformation and Business Development and has extensive experience in marketing strategies tailored for the LATAM and Spain regions.
Current Role at Learning Technologies Group plc
Manuel Rivera León serves as the Marketing Manager at Open LMS, a division of Learning Technologies Group plc, since 2020. He operates from Bogotá D.C., Colombia, where he focuses on developing and executing marketing strategies tailored for the LATAM and Spain regions. His role involves aligning marketing efforts with product messaging and enhancing client engagement through various initiatives.
Educational Background
Manuel Rivera León has a diverse educational background. He achieved a Technical Diploma in IT from Instituto Diversificado Albert Einstein. He furthered his studies at Universidad Externado de Colombia, where he earned a degree in Comunicación empresarial, specializing as a Comunicador Social - Periodista. Additionally, he completed a Master in Digital Transformation and Business Development at Universitat de Barcelona from 2018 to 2019. He has also participated in a workshop on Computation Models, Simulations, and Games in Higher Education at Universidad de Los Andes.
Previous Work Experience
Prior to his current position, Manuel worked as a Product Marketing Manager at Blackboard from 2015 to 2020. He also held the role of Content Specialist LATAM at Consultora Nivel 7 Ltda. from 2013 to 2015. His early career included an internship at ETB from 2012 to 2013. Throughout these roles, he developed expertise in demand generation, content marketing, and strategic marketing initiatives.
Marketing Strategies and Initiatives
In his marketing roles, Manuel has executed various strategies, including a marketing plan specifically tailored for the LATAM and Spain regions. He directed demand generation initiatives utilizing conversational marketing, A/B testing, and account-based marketing strategies. He also established a global marketing program for channel partners and managed a global content marketing strategy focused on SEO parameters.
Professional Development and Certifications
Manuel Rivera León is committed to continuous professional development. He has been studying at Pragmatic Marketing in Boston, MA, where he is achieving certification in Pragmatic Marketing, covering foundations, market analysis, and product launch strategies. His ongoing education reflects his dedication to enhancing his marketing expertise and adapting to industry trends.