Matthew Martin
About Matthew Martin
Matthew Martin is a Marketing Data Analyst currently employed at Learning Technologies Group plc in Brighton, United Kingdom. He has a diverse background in digital marketing, having held various roles in different companies since 2012, and he is passionate about using creative strategies to enhance traffic and revenue.
Current Role at Learning Technologies Group plc
Matthew Martin has been serving as a Marketing Data Analyst at Learning Technologies Group plc since 2019. In this role, he focuses on analyzing marketing data to inform strategies that drive traffic and revenue. His work involves measuring the effectiveness of various marketing initiatives, allowing the organization to optimize its performance in the digital landscape.
Previous Experience in Digital Marketing
Before joining Learning Technologies Group plc, Matthew held several positions in digital marketing. He worked as an Online Traffic Manager at Snow+Rock from 2013 to 2015, where he managed online traffic strategies. He also served as a Website Traffic Manager at Park Cameras Ltd in 2018 and as a Senior Paid Search Consultant at Leapfrogg from 2015 to 2016. His diverse experience in these roles has contributed to his expertise in driving quality traffic.
Educational Background
Matthew Martin pursued higher education at the University of Birmingham, where he earned a Bachelor of Science (BSc) in International Business Management from 2008 to 2012. He also studied at the University of Warwick for one year in Law with French from 2004 to 2005. This educational foundation supports his analytical skills and understanding of business dynamics.
Passion for Creative Digital Marketing
Matthew is passionate about applying creative digital marketing strategies to enhance traffic and revenue. His interest lies in measuring the results of these strategies, which allows him to optimize performance effectively. This focus on data-driven marketing reflects his commitment to achieving measurable outcomes in his work.
Personal Interests
Outside of his professional endeavors, Matthew enjoys climbing both at the gym and in outdoor settings. This activity serves as a way for him to unwind and maintain a balanced lifestyle, reflecting his appreciation for physical challenges and the outdoors.