Zeynep Usta İybar
About Zeynep Usta İybar
Zeynep Usta İybar is a Customer Experience Manager with over 12 years of experience in customer experience management, journey design, and product management. She has held various roles at Turkcell and currently works at Leaseweb in Amsterdam.
Current Role at Leaseweb
Zeynep Usta İybar serves as the Customer Experience Manager at Leaseweb, a position she has held since 2022. In this role, she focuses on enhancing customer satisfaction and engagement through effective management of customer experiences. Her responsibilities include developing strategies that prioritize customer needs and ensuring that the services provided meet high standards of quality.
Previous Experience at Turkcell
Zeynep Usta İybar has extensive experience at Turkcell, where she worked in various roles over a span of 11 years. She began as a Customer Experience Designer from 2011 to 2013, then advanced to Senior Customer Experience Designer from 2013 to 2016. Following this, she served as Lead Customer Experience Manager from 2016 to 2018, and finally as Master Lead Product Manager from 2018 to 2022. Her tenure at Turkcell involved significant contributions to customer experience and product management.
Background in Business Process Management
Before her extensive career at Turkcell, Zeynep Usta İybar worked at TEB as a Business Process Management Specialist for a brief period in 2011. Additionally, she gained experience at BNP Paribas Fortis as a Process Improvement Assistant Manager from 2008 to 2011. These roles provided her with foundational skills in process management and improvement, which she later applied in her customer experience roles.
Education and Academic Background
Zeynep Usta İybar completed her secondary education at VKV Koç Özel Lisesi, where she studied from 1997 to 2004. She then pursued higher education at Koç Üniversitesi, earning a Bachelor's degree in Industrial Engineering from 2004 to 2008. This academic background has equipped her with analytical skills and a strong understanding of engineering principles, which she applies in her professional roles.
Professional Skills and Expertise
Zeynep Usta İybar has over 12 years of experience in various fields, including Customer Experience Management, Journey Design, Marketing, Product Management, and Program & Project Management. Her expertise lies in creating customer-centric strategies and driving innovation in her work. She is passionate about enhancing customer experiences and implementing effective solutions that address customer needs.