Daniel C. Aitken 🌿
About Daniel C. Aitken 🌿
Daniel C. Aitken: Vice-President at LeddarTech
Daniel C. Aitken is the Vice-President of Global Marketing, Communications, and Investor Relations at LeddarTech, a role he has held since January 2022. His responsibilities include overseeing global marketing strategies, managing communications, and liaising with investors. Before assuming this position, he served as the interim Vice-President of Product Line Management from 2020 to 2022. Aitken's role is pivotal in shaping the company's market presence and driving its strategic communications initiatives.
Early Career and Industry Transition of Daniel C. Aitken
Daniel C. Aitken began his marketing career in 1994 and quickly transitioned into the technology industry by 1996. His early career reflects a strong foundation in marketing, which later became specialized within the tech industry. Over the years, Aitken has accumulated rich experience in both traditional and digital marketing realms, making significant strides in high-tech marketing landscapes.
Daniel C. Aitken's Role at Future Electronics
Prior to joining LeddarTech, Daniel C. Aitken was the Director of the Strategic Business Development unit at Future Electronics. His tenure at Future Electronics involved steering strategic initiatives that contributed to business growth and market expansion. Aitken played a crucial role in identifying new market opportunities and driving the company's strategic direction.
Leadership in Marketing Agencies and Consultancy
In 2008, Daniel C. Aitken relocated to Los Angeles to run his own marketing agency, providing consultancy services to various corporations. This period marked his expansion into entrepreneurial ventures and consulting, adding a diversified perspective to his professional portfolio. Aitken's consultancy work garnered him a reputation for delivering strategic marketing solutions across multiple industries.
Daniel C. Aitken's Contributions at ZMDI and Integrated Device Technology
Daniel C. Aitken joined ZMDI in 2012 as the Director of Global Marketing and Communications, where he significantly contributed to the company's marketing and communication strategies. In 2016, he moved to Silicon Valley to lead marketing efforts at Integrated Device Technology as Senior Director. His tenure at both companies included playing a key role in their acquisitions, marking his influence in corporate transitions and integrations.