Al Robertson
About Al Robertson
Al Robertson is a copywriter based in Hove, England, currently working at Legal & General since 2021. He has extensive experience in brand communication, having collaborated with notable clients and published science fiction novels with Gollancz.
Work at Legal & General
Al Robertson has been employed as a Copywriter at Legal & General since 2021. He has worked in this role for three years in Hove, England, United Kingdom. In his position, he focuses on crafting clear and engaging copy that supports the company's communication objectives.
Previous Experience in Copywriting
Prior to his role at Legal & General, Al Robertson gained extensive experience in copywriting and brand communication. He worked at Corporate Edge from 2001 to 2005, where he focused on brand writing and naming. He also held a position at Imagination from 2005 to 2008, specializing in experiential planning and writing. Additionally, he served as a Digital Comms & Copywriting Specialist at Alliantist from 2020 to 2021.
Client Collaboration and Projects
Throughout his career, Al Robertson has collaborated with a diverse range of clients, including well-known brands such as Ronseal, the British Council, Twinings, Ford, Vodafone, and Mastercard. His work has focused on enhancing brand communication and building effective messaging strategies that resonate with target audiences.
Education and Expertise
Al Robertson studied at the University of St Andrews, where he achieved a Master of Arts with Honours from 1991 to 1995. His educational background has provided him with a strong foundation in communication, which he applies in his roles as a copywriter and content strategist.
Writing and Innovation in Science Fiction
In addition to his copywriting career, Al Robertson has published two science fiction novels with Gollancz, a renowned publisher. He has also served as a writer-in-residence at the FuseBox, a tech hub in Brighton, where he explored the intersection of science fiction thinking and real-world innovation. This experience informs his approach to content strategy and communication.