Alex Smith
About Alex Smith
Alex Smith is a Website Development Coordinator at Legal & General, specializing in SEO optimization and web content management. With a background in customer service and marketing, he has worked in various roles within the company since 2010.
Work at Legal & General
Alex Smith has been employed at Legal & General as a Website Development Coordinator since 2021. In this role, he manages the adviser retirement website, contributing to the B2B and D2C Retirement sectors. Prior to this position, he held multiple roles within the company, including Senior Customer Services Consultant, Sales Support, Virtual Trainer, and Website Development Executive. His tenure at Legal & General spans over a decade, with various responsibilities that have enhanced his expertise in website development and customer service.
Education and Expertise
Alex Smith studied at Kings Manor Community College, where he achieved GCSE qualifications in Media, Drama, English, Maths, and Humanities from 2001 to 2005. He furthered his education at Brighton College of Technology, earning a BTEC in Media from 2007 to 2009. Additionally, he studied Marketing at CIM | The Chartered Institute of Marketing and obtained a Certificate in Professional Marketing from 2014 to 2016. His expertise includes using SEMrush, Google Keyword Planner, EPiServer CMS, and Rhythmx CMS for SEO optimization and web content management.
Background
Alex Smith's professional journey at Legal & General began in 2010, where he first worked as a Senior Customer Services Consultant. Over the years, he transitioned through various roles, including Product Communications Coordinator and Website Development Executive, before becoming the Website Development Coordinator. His experience in customer service and website management has been integral to his career development, allowing him to build a comprehensive skill set in web content and digital marketing.
Achievements
During his time at Legal & General, Alex Smith has played a key role in managing and developing web content for the adviser retirement website. He collaborates with the B2B campaigns team to create content for adviser-facing web articles, demonstrating his ability to integrate marketing strategies with web development. His use of tools like SEMrush and Google Keyword Planner highlights his commitment to SEO optimization, contributing to the overall effectiveness of the company's online presence.