Amanda Butterworth
About Amanda Butterworth
Amanda Butterworth serves as the Interim Product Director for Home Finance at Legal & General, where she has worked since 2021. She holds advanced qualifications in Leadership and Management and has extensive experience in various roles within the financial services sector.
Work at Legal & General
Amanda Butterworth currently serves as the Interim Product Director for Home Finance at Legal & General. She has held this position since 2021, contributing to the company's strategic initiatives in Solihull, England. In her role, she has developed a comprehensive lifetime mortgage product and pricing strategy that aligns with the company's five-year vision. Amanda leads cross-functional collaboration efforts with various teams, including marketing, actuaries, IT/change, ASD, and conduct risk, to enhance product delivery and drive customer-centric commercial opportunities.
Education and Expertise
Amanda Butterworth has a solid educational background in management and technology. She studied at the University of Derby, where she achieved an ILM Level 7 Certificate in Leadership and Management from 2021 to 2022, and a Master's in Strategic Management from 2021 to 2023. Additionally, she earned a BSc (Hons) in Technology Management from Oxford Brookes University between 1996 and 1999. Amanda also holds an ILM Level 5 qualification in Leadership and Management from the Institute of Leadership & Management, completed in 2011. Her expertise includes omni-channel distribution and driving sustainable growth through data and customer research.
Professional Background
Amanda Butterworth has extensive experience in various roles within the financial services sector. Prior to her current position, she worked at Legal & General as the Commercial Director for Direct Life Insurance and Over 50s from 2018 to 2021. She also held the position of Director at LifeSearch, focusing on Partnerships, Performance, and Insurers from 2014 to 2017. Her earlier roles include serving as the Head of Life Insurance at comparethemarket.com from 2009 to 2013 and as the In-house Recruitment Manager at BGL Group for one year in 2006-2007. Amanda's career began in recruitment, where she worked as a Recruitment Consultant from 1999 to 2007.
Achievements in Product Development
During her tenure at Legal & General, Amanda Butterworth has been instrumental in developing a comprehensive lifetime mortgage product and pricing strategy. This initiative is part of the company's broader five-year vision, demonstrating her ability to align product offerings with strategic goals. Amanda utilizes data, customer research, and market insights to empower teams, driving sustainable growth and enhancing product delivery. Her focus on customer-centric commercial opportunities has contributed to the success of the products she oversees.