Anu Kaur Malhi
About Anu Kaur Malhi
Anu Kaur Malhi is a Digital Content Manager at Legal & General, where she has worked since 2015. She specializes in content management and search engine optimization, and has extensive experience in various roles within the company since 2004.
Current Role as Digital Content Manager
Anu Kaur Malhi has been serving as the Digital Content Manager at Legal & General since 2015. In this role, she manages and generates content aimed at enhancing search engine optimization. Her work focuses on maximizing natural search traffic opportunities, which is crucial for improving online visibility. She collaborates with the online analytics manager to identify key dropout points in the sales process, ensuring that the content strategy aligns with user behavior and business goals.
Previous Positions at Legal & General
Anu Kaur Malhi has held multiple positions at Legal & General, contributing to her extensive experience in the organization. She worked as a Partnership Sales Executive from 2004 to 2008 and later transitioned to the role of IFA Sales Support Consultant from 2008 to 2011. Following this, she served as a Broker Support Consultant for 11 months in 2011-2012 and then as an Aggregator Sales Support Consultant from 2012 to 2015. Each of these roles provided her with insights into various aspects of sales and customer support within the insurance sector.
Education and Academic Background
Anu Kaur Malhi studied at Coventry University, where she earned a Bachelor of Arts (B.A.) in Business Information Technology with Marketing from 2000 to 2004. Prior to her university education, she attended Edgbaston High School from 1986 to 2000. Her academic background has equipped her with a solid foundation in business and marketing principles, which she applies in her current role.
Contributions to Website Improvement Projects
In her current position, Anu Kaur Malhi has implemented various projects aimed at improving the design, usability, and functionality of insurance websites at Legal & General. She benchmarks against competitors and leading e-commerce sites to recommend new or improved online solutions. Additionally, she conducts regular content audits to ensure that the web content remains up-to-date and compliant with business requirements.