Edyta Borowy
About Edyta Borowy
Edyta Borowy serves as the Group Brand Reputation & Insights Manager at Legal & General, where she leads a virtual team of consultants. With previous roles at British Petroleum, Prudential UK, Three, and Vodafone Group, she specializes in measuring marketing performance and managing brand reputation using tools like Salesforce and Power BI.
Current Role at Legal & General
Edyta Borowy serves as the Group Brand Reputation & Insights Manager at Legal & General, a position she has held since 2018. In this role, she manages a virtual team of consultants and agency team members. Her responsibilities include overseeing brand reputation and insights, utilizing tools such as Salesforce and Power BI to enhance performance measurement and reporting.
Previous Experience in Brand Management
Prior to her current position, Edyta Borowy worked at Vodafone Group as the Global Marketing Insights Manager from 2012 to 2016. She focused on brand insights and marketing strategies during her four-year tenure. Before Vodafone, she held roles at British Petroleum as Customer Research and Insights Manager for the EMEA region from 2005 to 2012, and at Prudential UK as Insight and Performance Measurement Consultant from 2016 to 2018.
Education and Expertise
Edyta Borowy holds a Master's degree in Law from the University of Lodz. She furthered her education at The University of Law, where she earned a Postgraduate Diploma in Law from 2003 to 2004. Her academic background supports her expertise in brand reputation management, marketing performance measurement, and PR content development.
Skills in Performance Measurement
Edyta Borowy specializes in measuring marketing performance through the development of robust Key Performance Indicators (KPIs). She has experience in social listening and works closely with various stakeholders, including global and divisional teams, to enhance customer and client experience while managing governance and risk.
Short-term Roles and Consulting Experience
In addition to her long-term positions, Edyta Borowy briefly worked as a Strategy & Insight Consultant at Three for five months in 2016. Her consulting experience complements her extensive background in brand insights and performance measurement across multiple industries.