Edyta Borowy, M.A.
About Edyta Borowy, M.A.
Edyta Borowy, M.A., serves as the Group Brand Reputation & Client Insights Manager at Legal & General, where she specializes in translating insights into business opportunities. With a background in law and extensive experience in brand reputation and client insights across various industries, she effectively manages a virtual team and utilizes advanced tools for performance measurement.
Work at Legal & General
Edyta Borowy has been serving as the Group Brand Reputation & Client Insights Manager at Legal & General since 2018. In this role, she manages a virtual team of consultants and agency team members. Her responsibilities include translating insights into actionable business opportunities, focusing on proposition development and continuous improvement. She collaborates closely with various stakeholders, including global and divisional teams, as well as Customer & Client Experience, Governance, and Risk departments.
Previous Experience in the Industry
Prior to her current position, Edyta Borowy held several roles in notable companies. She worked at British Petroleum as a Competitor Intelligence Executive for Europe and Africa from 2005 to 2008, and later as a Customer Research and Insights Manager for the EMEA region from 2008 to 2012. At Vodafone Group, she served as the Marketing Insights and Client Experience Manager from 2012 to 2014 and as the Global Proposition Development Manager from 2014 to 2016. Additionally, she worked briefly as a Strategy & Insight Consultant at Three in 2016.
Education and Expertise
Edyta Borowy holds a Master's degree in Law from the University of Lodz. She also completed a Postgraduate Diploma in Law at The University of Law from 2003 to 2004. Her expertise lies in translating insights into business opportunities, with a strong focus on social listening. She utilizes tools such as Brandwatch and Qualtrics to gather insights and employs Salesforce and Power BI for managing marketing performance.
Skills in Insights and Performance Measurement
In her roles, Edyta Borowy has developed significant skills in insights and performance measurement. She specializes in using data to inform business strategies and improve client experiences. Her experience includes managing marketing performance through various analytical tools and methodologies, which enable her to provide valuable insights to stakeholders across different divisions.