Edyta Borowy, M.A., Pgdl
About Edyta Borowy, M.A., Pgdl
Edyta Borowy, M.A., Pgdl, is the Group Brand Reputation & Client Insights Manager at Legal & General, where she has worked since 2018. She has extensive experience in brand reputation management, social listening, and marketing performance measurement, having held various roles at companies such as Vodafone Group, British Petroleum, and M&G plc.
Current Role at Legal & General
Edyta Borowy serves as the Group Brand Reputation & Client Insights Manager at Legal & General, a position she has held since 2018. In this role, she utilizes various tools, including Salesforce, Power BI, Brandwatch, YouGov, and Qualtrics, to enhance brand reputation and gather client insights. She manages a virtual team of consultants and agency team members, collaborating closely with stakeholders across global, divisional, Customer & Client Experience, Governance, and Risk sectors.
Previous Experience at Vodafone Group
Edyta Borowy worked at Vodafone Group in multiple capacities. From 2012 to 2014, she was the Marketing Insights and Client Experience Manager in Newbury, England. Following this, she served as the Global Proposition Development Manager from 2014 to 2016, also in Newbury. Her roles involved developing marketing strategies and enhancing client experiences within the organization.
Background at British Petroleum
Edyta Borowy's tenure at British Petroleum spanned from 2005 to 2012. Initially, she worked as a Competitor Intelligence Executive for Europe and Africa from 2005 to 2008. She then transitioned to the role of Customer Research and Insights Manager for the EMEA region from 2008 to 2012. These positions focused on gathering and analyzing market intelligence to inform business strategies.
Education and Expertise
Edyta Borowy holds a Master's degree in Law from the University of Lodz. She furthered her education at The University of Law, where she achieved a Postgraduate Diploma in Law. Her expertise includes social listening, PR content development, and measuring marketing performance through robust KPIs.
Consulting Experience
Edyta Borowy has also worked as a Client Insight & Performance Measurement Consultant at M&G plc from 2016 to 2018 in Reading, United Kingdom. Additionally, she served as a Strategy & Insight Consultant at Three for a brief period in 2016. These roles contributed to her extensive experience in client insights and performance measurement.