Fenton Butcher
About Fenton Butcher
Fenton Butcher is an Experience Design Lead with extensive experience in UX and interaction design across various industries. He has worked with notable clients such as Ferrari and HSBC, demonstrating his expertise in both high-end branding and financial services design.
Work at Legal & General
Fenton Butcher currently serves as the Experience Design Lead at Legal & General, a position he has held since 2021. In this role, he focuses on enhancing user experiences and service design within the organization. Prior to this, he worked as a Senior UX and Service Designer at Legal & General from 2018 to 2021, where he contributed to various projects aimed at improving customer interactions and digital services.
Previous Experience in Design and Consulting
Fenton Butcher has extensive experience in design and consulting roles across various companies. He worked at IBM as a Senior UX Consultant from 2014 to 2016, contributing to projects at IBM M&C Labs. His tenure at FutureBrand as an Experience/Product Design consultant lasted three months in 2017. He has also held positions at companies such as Splendid, Clearleft Ltd, and Digital Detox, showcasing a diverse background in experience and interaction design.
Educational Background
Fenton Butcher has a solid educational foundation in design and digital marketing. He studied at London Metropolitan University, where he earned a BA in Design Studies from 1994 to 1998 and an MA in Digital Moving Image from 2002 to 2004. He also completed a Postgraduate Diploma at the Institute of Digital Marketing in 2013. Most recently, he studied at the Massachusetts Institute of Technology, achieving a certification in Leadership and Innovation in 2023.
Client Collaborations and Industry Experience
Throughout his career, Fenton Butcher has collaborated with a range of notable clients, including high-end automotive brands like Ferrari and Aston Martin. He has also worked with major financial institutions such as HSBC and ANZ bank, demonstrating his expertise in financial services design. His experience extends to public sector projects, having worked with clients like Direct Gov and NHS, indicating his versatility in handling diverse design challenges.
Design Philosophy and Approach
Fenton Butcher employs design thinking principles to adapt to evolving customer behaviors. His approach emphasizes a forward-thinking mindset in digital product design, allowing him to create user-centered solutions that address the needs of various stakeholders. His experience with prominent agencies like JWT and Ogilvy further reflects his commitment to innovative design practices.