James O'keefe
About James O'keefe
James O'Keefe is a Marketing Technology Director and Agile Leader with extensive experience in marketing and business transformation. He has held various leadership roles at Lloyds Banking Group and Legal & General, focusing on integrating psychology with technology to solve complex marketing challenges.
Current Role at Legal & General
James O'Keefe serves as the Marketing Technology Director at Legal & General, a position he has held since 2021. In this role, he focuses on transformation and agile leadership within the organization. He actively promotes the adoption of the Scrum Framework and other agile methodologies among non-technical teams, aiming to enhance efficiency and collaboration in marketing initiatives.
Previous Experience at Lloyds Banking Group
O'Keefe has held multiple positions at Lloyds Banking Group from 2000 to 2013. His roles included Head of Marketing, Planning & Communications for the Halifax Bank of Scotland Brand before the merger, Head of Cards & Loans Marketing, and Head of Digital Marketing Strategy. His tenure at Lloyds provided him with extensive experience in strategic planning and marketing communications.
Educational Background
James O'Keefe has a solid educational foundation in marketing and project management. He earned a BA (Hons) from The Manchester Metropolitan University from 1996 to 2000. He also completed a Diploma in Marketing from the Chartered Institute of Marketing between 1999 and 2001. Additionally, he achieved the ESI Project Management® certification from The George Washington University from 2002 to 2003.
Consultancy Experience
O'Keefe possesses extensive consultancy experience, having worked on various assignments across the UK and Europe. His consultancy work primarily focuses on payment schemes and brands, where he applies his knowledge of marketing technology and transformation strategies to address complex business challenges.
Professional Certifications
In addition to his academic qualifications, James O'Keefe has pursued professional certifications to enhance his expertise. He achieved the FCIM Chartered Marketer designation from the Chartered Institute of Marketing, which he maintained from 2003 to 2018. He also completed Non-Executive Directors' Association Training & Certification with ICAEW from 2021 to 2022.