Jemma Phelps
About Jemma Phelps
Jemma Phelps is a Research & Insight Manager at Legal & General, specializing in brand positioning, strategy, and user experience. She has a background in Earth Science and Physical Geography and extensive experience in various sectors, including FMCG and Finance.
Current Role at Legal & General
Jemma Phelps serves as the Research & Insight Manager at Legal & General, a position she has held since 2021. Based in Solihull, England, she focuses on leveraging research to inform tactical and strategic business decisions. Her role involves acting as the customer subject matter expert for Legal & General Retail Retirement (LGRR), where she applies her expertise in brand positioning, strategy, and user experience.
Professional Experience in Market Research
Jemma Phelps has extensive experience in market research, having held various roles in notable organizations. She worked at ONE MS as Research Manager from 2010 to 2013, followed by a promotion to Research Director from 2016 to 2021. Prior to that, she was an Associate Research Director at ONE MS from 2013 to 2016. Her earlier experience includes roles at Foolproof as Principal Research Consultant and Project Management Executive at British Market Research Bureau.
Educational Background in Earth Science and Geography
Jemma Phelps studied at the University of Plymouth, where she earned a Bachelor of Science with Honours in Earth Science and Physical Geography from 1999 to 2002. This academic background provides her with a solid foundation in analytical skills and environmental understanding, which she applies in her research roles.
Certifications and Specializations
Jemma holds the MRS Advanced Certificate in Market and Social Research Practice, which signifies her commitment to professional standards in the field. Her specialization includes brand positioning, creative development, new product development evaluation, and usability, making her a valuable asset in various sectors, including FMCG, Finance, Leisure, and Health & Beauty.
Industry Engagement and Clientele
Throughout her career, Jemma Phelps has collaborated with some of the UK's most-loved brands and prominent financial institutions. Her work emphasizes the application of research best practices to enhance decision-making across product and distribution channels, ensuring that client needs are effectively met.