Jenny Cernicharo Hazan
About Jenny Cernicharo Hazan
Jenny Cernicharo Hazan serves as the Director of Customer Value Management at Legal & General, where she has been instrumental in developing strategies to enhance customer lifetime value. With extensive experience in marketing across various sectors, she has held significant roles at organizations such as MetLife and Unum UK.
Current Role at Legal & General
Jenny Cernicharo Hazan serves as the Director of Customer Value Management at Legal & General, a position she has held since 2022. In this role, she focuses on developing strategies that enhance customer lifetime value through the effective use of data, technology, and segmentation. She leads a specialized team dedicated to executing customer value management initiatives.
Previous Experience at Legal & General
Prior to her current role, Jenny worked at Legal & General as the Director of Marketing Acquisition from 2020 to 2023. She also held the position of Head of Intermediary Marketing for Legal & General Retail Retirement from 2018 to 2020. During her tenure, she contributed to the development of marketing strategies and customer engagement approaches.
Experience at MetLife
Jenny held several positions at MetLife, including Brand, Integrated & Digital Marketing Lead for the EMEA region from 2017 to 2018 and Senior Marketing Manager for Wealth Management and Accident & Health from 2015 to 2017. Her roles involved overseeing integrated marketing efforts and brand strategy across diverse markets.
Educational Background
Jenny has a diverse educational background. She studied European Politics at the University of Leeds, earning a BA (Hons) with a 2:1 classification. She also pursued studies in International Politics at Universidad de Guadalajara. Additionally, she has completed various professional development programs, including Executive Leadership & Strategic Management at Imperial College Business School and the Digital Marketing Leadership Programme at Google: Squared Online.
Marketing Expertise and Skills
Jenny possesses extensive expertise in integrated and digital marketing across B2B, B2B2C, and D2C sectors. She has a strong focus on customer engagement and has redesigned approaches to enhance marketable universe governance at Legal & General. Her skills include utilizing data and technology to create customer propositions and experiences.