Jess Dowd
About Jess Dowd
Jess Dowd is a Marketing Campaign Manager at Legal & General, where she aligns marketing communications with the strategic goals of the Retail Retirement division. With a background in public relations and communications, she has developed expertise in B2B marketing strategies tailored for the financial services industry.
Work at Legal & General
Jess Dowd serves as the Marketing Campaign Manager at Legal & General, a position held since 2021. In this role, she plays a key part in aligning marketing communications with the strategic goals of the Retail Retirement division. Her responsibilities include developing marketing strategies tailored for intermediaries and financial advisers within the retirement solutions sector. Dowd focuses on enhancing the visibility of retirement solutions through targeted B2B marketing campaigns, integrating social media strategies into broader marketing efforts.
Previous Experience in Marketing and PR
Before joining Legal & General, Jess Dowd accumulated diverse experience in marketing and public relations. She worked as a Graduate Consumer PR Account Executive at Porta Communications Plc for 10 months in 2013-2014. Following this, she served as a PR Executive at Aneela Rose PR for one year. Dowd also held various roles at OneFamily, including Senior Communications and Engagement Executive, and Customer Engagement Executive, contributing to her extensive background in communications and marketing.
Education and Expertise
Jess Dowd studied at the University of Brighton, where she earned a Business Management with Marketing BA Hons degree from 2010 to 2013. Her educational background provides a solid foundation for her expertise in marketing strategies, particularly within the financial services industry. Dowd has developed skills in integrating social media strategies into marketing campaigns, enhancing her ability to drive engagement and visibility for retirement solutions.
Career Progression
Jess Dowd's career began as an HR Administrator at SHL Group Ltd. from 2010 to 2012. She then transitioned to various marketing roles, including Account Director at emotive in 2021 and Senior Campaign Manager at Spink from 2019 to 2020. Her experience spans multiple sectors, including retail and hospitality, where she worked as a Supervisor at Gourmet Burger Kitchen and a Retail Advisor at Urban Outfitters. This diverse career path has equipped her with a broad skill set applicable to her current role.