Jo Elphick
About Jo Elphick
Jo Elphick serves as the Marketing Director for Group Protection at Legal & General, bringing extensive experience in change management communications and team development. With a background in both consumer and financial services marketing, she has held significant roles, including Head of Marketing at MetLife.
Work at Legal & General
Jo Elphick serves as the Marketing Director for Group Protection at Legal & General. She has held this position since 2020, contributing to the company's marketing strategies and initiatives. Her role involves overseeing marketing efforts within the Group Protection sector, focusing on enhancing stakeholder engagement and promoting the company's offerings.
Previous Experience at MetLife
Prior to her current role, Jo Elphick worked at MetLife as the Head of Marketing from 2014 to 2020. During her six years in this position, she was based in Brighton, United Kingdom. Her responsibilities included leading marketing strategies and initiatives within the organization, contributing to the overall growth and visibility of the brand.
Education and Expertise
Jo Elphick studied at Newcastle University, where she earned a BA in Economics with First Class honors from 1990 to 1993. She furthered her education at CIM | The Chartered Institute of Marketing, achieving a Diploma in Marketing from 1998 to 1999. Her educational background supports her extensive experience in marketing and change management communications.
Background in Change Management Communications
Jo Elphick has extensive experience in change management communications, particularly in managing significant redundancy and downsizing exercises. This expertise allows her to effectively communicate complex changes within organizations, ensuring clarity and understanding among stakeholders.
Commitment to Team Development
Jo Elphick is committed to developing high-performing teams. She focuses on motivating and supporting personal and professional development among her team members. This approach fosters an environment conducive to growth and collaboration, enhancing overall team performance.