Karen Tyrrell
About Karen Tyrrell
Karen Tyrrell serves as the Senior Marketing Manager at Legal & General, where she has worked since 2014. She specializes in developing marketing plans, managing partnerships, and ensuring compliance with FCA requirements.
Work at Legal & General
Karen Tyrrell has served as Senior Marketing Manager at Legal & General since 2014, contributing to the company's marketing strategies for a decade. In this role, she develops and implements marketing plans in collaboration with partners to enhance customer acquisition and retention. Prior to her current position, she worked as a Senior Marketer responsible for the Campaign Team from 2002 to 2012. Throughout her tenure, she has ensured that all marketing activities comply with FCA requirements and has managed external suppliers to maintain high-quality support.
Education and Expertise
Karen Tyrrell studied at Croydon College from 1978 to 1981, where she gained foundational knowledge relevant to her career in marketing. She also attended Riddlesdown High School, which contributed to her early education. Her expertise includes managing strategic partnerships with major financial institutions, such as Barclays Bank and Lloyds, to enhance retail protection and general insurance products. Additionally, she is skilled in writing copy for both online and offline communication channels.
Background
Karen Tyrrell has a long-standing career in marketing, particularly within the financial services sector. She has been associated with Legal & General for over 20 years, demonstrating her commitment and expertise in the field. Her extensive experience includes managing a marketing budget of £250k to support various partner marketing activities, showcasing her ability to administer financial resources effectively.
Achievements
During her time at Legal & General, Karen Tyrrell has played a significant role in developing marketing strategies that drive customer engagement. She has successfully managed strategic partnerships with key financial institutions, enhancing the company's product offerings. Her work ensures that marketing initiatives align with regulatory requirements, contributing to the overall integrity and effectiveness of the marketing function.