Lauren Robinson
About Lauren Robinson
Lauren Robinson is an SEO & Content Manager at Legal & General, where she has developed comprehensive SEO strategies and collaborated with content teams to enhance online presence. She has a background in digital marketing, having studied at CIM and other institutions, and has held various roles in the marketing field since 2018.
Current Role at Legal & General
Lauren Robinson serves as the SEO & Content Manager at Legal & General, a position she has held since 2022 in Hove, England. In this role, she plays a vital part in developing and implementing SEO strategies that enhance the company's digital presence. She focuses on improving natural search rankings and conversions for Legal & General's Retail Retirement and Investments businesses. Her responsibilities include collaborating with the content team to produce SEO-driven articles and web content.
Previous Experience at Legal & General
Prior to her current role, Lauren worked at Legal & General as a Digital Optimisation Executive in the Retail Retirement sector from 2021 to 2022. During this time, she contributed to maintaining a strong natural search Share of Voice across all Legal & General products. Her expertise in digital optimization was crucial for enhancing the company's online visibility and performance.
Educational Background in Marketing
Lauren Robinson studied at CIM | The Chartered Institute of Marketing, where she completed a Level 4 qualification in Professional Digital Marketing from 2020 to 2021. This formal education provided her with foundational knowledge and skills in digital marketing strategies. Additionally, she studied Digital Marketing at Creative Process, achieving BCS Level 3 from 2018 to 2019.
Work Experience History
Lauren has a diverse work experience background. She completed work experience at Sky in 2018 for one month in Osterley, Greater London. She also gained experience at Proximo Spirits in 2018 for one month in London. Furthermore, she worked at Graphite Digital as a Client Success Executive from 2018 to 2019, and later as a Marketing Executive from 2019 to 2021 in Brighton. This range of roles has contributed to her expertise in SEO and content management.
Academic Qualifications
Lauren achieved her A Levels at Chichester College from 2016 to 2018. Prior to that, she completed her GCSEs at The Angmering School from 2011 to 2016. These academic qualifications laid the groundwork for her future studies and career in marketing and digital optimization.