Lisa Wood
About Lisa Wood
Lisa Wood is a Customer Engagement Manager with extensive experience in both B2B and B2C marketing. Currently working at Legal & General, she has held various marketing roles across sectors such as Financial Services and Higher Education, focusing on customer-centric strategies and brand management.
Current Role at Legal & General
Lisa Wood serves as the Customer Engagement Manager at Legal & General, a position she has held since 2021. In this role, she focuses on enhancing customer interactions and engagement strategies. Her responsibilities include managing marketing initiatives that align with the company's objectives and drive customer loyalty. Lisa's expertise in campaign planning and audience segmentation supports her efforts in creating effective engagement campaigns.
Professional Experience in Marketing
Lisa Wood has a diverse background in marketing, with extensive experience in both B2B and B2C sectors. She has held various roles, including Senior/Digital Marketing Executive at Family Investments and Marketing Manager at Quorum Technologies Limited. Her career spans multiple industries, including Financial Services, Higher Education, Entertainment, Charity, and Travel. This breadth of experience informs her strategic approach to marketing and customer engagement.
Educational Background and Early Career
Lisa Wood began her career as a Sponsorship PR Manager at Kazoo Communications, where she worked for four years. She later transitioned to roles that included Senior Account Manager at Agency.com and School Marketing Officer at Brighton Business School. Her early career experiences laid the foundation for her expertise in brand management and strategic message creation.
Skills and Specializations
Lisa specializes in campaign planning, contact strategies, and engaging campaigns across various platforms. She is known for her ability to drive original ideas from creative teams, focusing on brand management and maximizing brand propositions. Her experience in content marketing enables her to curate and create content that aligns with business objectives and supports engagement strategies.
Commitment to Customer-Centric Marketing
Lisa Wood believes in placing the customer at the center of all marketing activities. She utilizes market and audience insights to inform her strategies, aiming to drive growth and foster brand loyalty. Her approach emphasizes the importance of understanding customer needs and preferences in developing effective marketing initiatives.