Mandy Von Buddenbrock
About Mandy Von Buddenbrock
Mandy Von Buddenbrock is a Partnership Marketing Manager at Legal & General, where she has developed marketing strategies to enhance customer acquisition since 2013. With a background in brand management and communications at Genworth Financial, she specializes in integrated marketing campaigns focused on customer-centric approaches in the wealth and protection sectors.
Work at Legal & General
Mandy Von Buddenbrock serves as the Partnership Marketing Manager at Legal & General, a position she has held since 2013. In this role, she has developed and executed marketing strategies that align with building society partners to enhance customer acquisition. Her work focuses on creating integrated marketing campaigns that prioritize customer-centric approaches, aiming to meet commercial targets in the wealth and protection sectors. Mandy has played a significant role in identifying new opportunities for customer acquisition, contributing to the company's growth in the UK market.
Previous Experience at Genworth Financial
Prior to her current role, Mandy Von Buddenbrock worked at Genworth Financial in various capacities from 2007 to 2012. She began as a Brand and Communications Coordinator, where she worked for two years. Following this, she served as the Brand Manager for Europe for three years, and briefly held the position of Marketing Manager for eight months in 2012. Her experience at Genworth Financial provided her with a solid foundation in brand management and marketing communications.
Education and Expertise
Mandy Von Buddenbrock studied at the University of Cape Town, where she earned a degree in Psychology from 2002 to 2005. She also studied Business Management in 2006, although the duration of this program was not specified. Additionally, she completed a year of study in Marketing at the Chartered Institute of Marketing from 2008 to 2009. Her educational background supports her expertise in marketing strategy and customer-centric campaign development.
Professional Specializations
Mandy Von Buddenbrock specializes in creating integrated marketing campaigns that focus on customer-centric approaches. Her expertise is particularly relevant in the wealth and protection sectors, where she aims to meet commercial targets. Her strategic marketing skills have been instrumental in enhancing customer acquisition efforts at Legal & General, showcasing her ability to align marketing initiatives with business objectives.