Mark Russell
About Mark Russell
Mark Russell serves as the Group Customer Insight Manager at Legal & General, where he has worked since 2011. He has a background in strategic research and customer segmentation, with previous roles at HSBC and BSKYB.
Work at Legal & General
Mark Russell has served as the Group Customer Insight Manager at Legal & General since 2011, totaling 13 years in this role. Based in Kingswood, he has been instrumental in developing the first bespoke group-wide customer segmentation model, which has contributed to a shift towards a customer-focused mindset within the organization. His responsibilities include providing consultancy services on drawing insights from multiple data sources and managing large-scale strategic research projects.
Previous Experience at HSBC
Prior to his current role, Mark Russell worked at HSBC as the Head of Personal Research & Analysis from 2004 to 2005. During this one-year tenure in London, he focused on personal research initiatives, contributing to the bank's understanding of customer needs and preferences.
Experience at BSKYB
Mark Russell also held the position of Research Manager for Brand & Communications at BSKYB from 2009 to 2010. In this role, which lasted 11 months in London, he was responsible for overseeing research initiatives that informed brand strategy and communication efforts.
Education and Expertise
Mark Russell studied Mathematics at King's College London, part of the University of London, from 1987 to 1992, where he achieved Bs. He also attended Alsager Comprehensive School. His academic background supports his expertise in both B2C and B2B strategic research projects, enabling him to effectively analyze and interpret data.