Martin Sandström
About Martin Sandström
Martin Sandström is a Senior Experience Designer specializing in task-driven UI and complex systems within digital product strategy. He employs design thinking and agile UX methodologies, emphasizing user research and problem definition in his design process.
Work at Legal & General
Martin Sandström has been employed at Legal & General as a Senior Experience Designer since 2021. In this role, he focuses on task-driven user interfaces and complex systems within digital product strategy. His work emphasizes user research and problem definition, which he considers foundational elements in the design process. He advocates for a holistic and user-centered approach to enhance design strategies.
Previous Experience in UX Design
Prior to his current position, Martin Sandström held various roles in user experience design across multiple organizations. He worked at William Hill as a Senior UX Designer in 2016 for 10 months, and at AdviceBridge as a Product Design Consultant from 2019 to 2020. He also served as a Senior Designer at Fjord for one month in 2015 and as Lead UX Designer at Critical Mass in 2018 for six months. His diverse experience includes roles at Splendid Unlimited, EDF Energy, and others, contributing to his expertise in the field.
Education and Expertise
Martin Sandström holds a Master of Science (M.Sc.) in Human Computer Interaction from Umeå University, which he completed from 2001 to 2007. He also studied at Tohoku University, where he engaged in miscellaneous activities and learned Japanese from 2003 to 2004. His expertise encompasses persuasive design, responsive design, and interaction design, with a focus on behavioral and emotional design to enhance user engagement.
Advocacy for Design Methodologies
In his professional practice, Martin Sandström advocates for breaking down UX/UI silos to improve design processes. He employs design thinking and agile UX methodologies, which facilitate collaboration and innovation within teams. His emphasis on user research and problem definition underlines his commitment to creating effective and user-centered design solutions.
Diverse Career Background
Martin Sandström's career spans various roles and industries, including significant positions in interaction design and product design. He has worked with notable companies such as Sony Ericsson, SSE plc, and Ovo Energy. His experience as a founder of Gloriousdays from 2012 to 2017 further highlights his entrepreneurial background in the design sector.