Matt Blake
About Matt Blake
Matt Blake is a Digital Analytics Manager at Legal & General, where he has worked since 2017. He has extensive experience in digital analytics, having previously held roles at Sightsavers, EDF Energy, and VisitBritain, and he holds multiple advanced degrees in related fields.
Current Role as Digital Analytics Manager
Matt Blake currently serves as the Digital Analytics Manager at Legal & General, a position he has held since 2017. In this role, he oversees the Digital Analytics cost centre, which includes responsibilities for budget bidding and demonstrating the value of his team. He focuses on enhancing scalability, standardisation, automation, and governance within digital analytics processes. His leadership aims to establish the digital analytics team as a centre of excellence within the organization.
Previous Experience at Legal & General
Before his current role, Matt Blake worked at Legal & General as a Digital Analytics Consultant from 2016 to 2017. During this nine-month tenure in Brighton, United Kingdom, he promoted the use of digital data analytics to improve digital journeys across the business. His contributions during this period laid the groundwork for his subsequent leadership role in digital analytics.
Professional Background in Digital Analytics
Matt Blake has extensive experience in digital analytics, having worked at several organizations prior to his current position. He was a Digital Analyst at EDF Energy from 2012 to 2016, where he contributed to digital analytics initiatives for four years. Additionally, he served as Website Manager at Sightsavers from 2003 to 2012, managing online presence and analytics for nine years. His early career included a role as Online Marketing Executive at VisitBritain from 1999 to 2003.
Education and Academic Qualifications
Matt Blake holds multiple advanced degrees. He studied Area Studies (China) at SOAS University of London, earning an MA from 1993 to 1994. He also obtained an MA in Online Communications from the University of London from 1997 to 1998. Earlier, he completed a BA in Humanities at Teesside University between 1990 and 1993. His educational background supports his expertise in digital analytics and communications.
Leadership in Digital Analytics
In his current role, Matt Blake acts as the lead digital analytics architect, collaborating with front-end developers, marketers, and data scientists. He manages the digital analytics team, focusing on promoting best practices and innovative approaches in digital analytics. His leadership is characterized by a commitment to enhancing digital journeys and optimizing analytics processes across the organization.