Melanie Thorpe
About Melanie Thorpe
Melanie Thorpe is a Direct Marketing Manager with extensive experience in marketing roles, including positions at Just Retirement and Legal & General. She specializes in direct response campaigns and data analysis to enhance customer engagement and brand visibility.
Current Role at Legal & General
Melanie Thorpe serves as the Direct Marketing Manager at Legal & General, a position she has held since 2017. In this role, she specializes in creating and managing direct response campaigns across various channels, including TV, social media, and direct mail. Her responsibilities include developing content and brochureware to support marketing initiatives, enhancing brand visibility, and optimizing customer engagement through data analysis.
Previous Experience at Just Retirement
Prior to her current role, Melanie Thorpe worked at Just Retirement in several capacities. She was the Intermediated Channel Manager from 2012 to 2014, and before that, she served as the IFA Campaign Manager from 2010 to 2012. Additionally, she held the position of Intermediated Marketing Specialist from 2014 to 2016. Her work involved data analysis to optimize marketing campaigns and improve customer engagement.
Education and Qualifications
Melanie Thorpe has a strong educational background in marketing. She studied at Northbrook College, where she earned a BA (Hons) in Marketing and Design for Business with a 2:1 classification from 1998 to 2001. She also attended Worthing Sixth Form College, achieving A-Levels with 1 grade A and 3 grades C from 1996 to 1998. Additionally, she studied at the Institute of Direct Marketing, obtaining a Diploma in Direct and Digital Marketing, and has been studying at The Institute of Chartered Secretaries and Administrators (ICSA) since 2005, achieving Foundation Level.
Background and Early Education
Melanie Thorpe's early education includes attending Durrington High School from 1992 to 1996. This foundational education set the stage for her later academic achievements and career in marketing.
Expertise in Marketing Strategies
Melanie Thorpe has developed expertise in producing video and animation content as part of her marketing strategies. Her skills extend to optimizing marketing campaigns through data analysis, which enhances customer engagement and supports the overall effectiveness of marketing initiatives.