Michael Grenfell
About Michael Grenfell
Michael Grenfell is a Senior Marketing Technology Engineer with extensive experience in digital marketing and stakeholder management. He has held various roles in prominent companies, including Legal & General and Royal Bank of Scotland, and possesses expertise in optimizing digital marketing strategies and integrating new technologies.
Current Role at Legal & General
Michael Grenfell currently serves as a Senior Marketing Technology Engineer at Legal & General. He has held this position since 2022, contributing to the organization with his expertise in digital marketing technology. His role involves optimizing marketing strategies through advanced technology solutions and improving conversion rates.
Previous Experience at Legal & General
Before his current role, Michael Grenfell worked at Legal & General in two other capacities. He served as Digital Optimisation Manager from 2019 to 2020 and as Digital Transformation Manager from 2020 to 2021. In these positions, he focused on enhancing digital marketing strategies and implementing transformation projects aimed at improving customer engagement.
Education and Qualifications
Michael Grenfell studied at Cardiff University, where he earned a BSc in Business Management and Marketing with a 2:1 classification from 2007 to 2010. He also attended Neath Port Talbot College, achieving A Levels in Law and Double Business from 2005 to 2007. Additionally, he completed the Digital Analytics program at The University of British Columbia in 2015, where he achieved a GPA of 97.25%.
Stakeholder Management Skills
Michael possesses strong stakeholder management skills, which enable him to facilitate effective communication and collaboration across various departments. This ability is crucial in his role as a Senior Marketing Technology Engineer, where cross-functional teamwork is essential for the successful implementation of digital marketing initiatives.
Expertise in Digital Marketing Technologies
Michael Grenfell specializes in integrating new digital marketing technologies into existing systems. He has a deep understanding of tag management systems, which enhances data collection and analysis. His expertise also includes variant testing to optimize digital marketing strategies, contributing to improved conversion rates and overall marketing effectiveness.