Paul Tanner
About Paul Tanner
Paul Tanner is a Marketing Digital Channel Manager specializing in insurance, currently employed at Legal & General. He has extensive experience in digital marketing, having worked with major partners and managed substantial marketing budgets across various roles in the industry.
Work at Legal & General
Currently, Paul Tanner serves as the Marketing - Digital Channel Manager - Insurance at Legal & General. He has held this position since 2016, contributing to the company's digital marketing strategies and initiatives for over eight years. In this role, he utilizes tools such as Adobe Analytics, Adobe Ad Cloud, and Adthena to enhance performance and gain insights into digital marketing campaigns. His responsibilities include managing relationships with major partners like Google, Microsoft, Facebook, and Adobe to implement strategic business plans.
Previous Experience in Marketing
Before joining Legal & General, Paul Tanner gained extensive experience in marketing roles across various organizations. He worked at RAC as a Marketing - Acquisition Analyst from 2012 to 2014, followed by a position as Marketing - Offline Executive from 2014 to 2016. His earlier experience includes a role as a Digital Marketing Executive - Credit Card Acquisition at Lloyds Banking Group from 2010 to 2012. These positions helped him develop a strong foundation in both online and offline marketing strategies.
Education and Expertise
Paul Tanner studied at Nash College in Newport, South Wales, where he achieved a qualification in Business and Finance. His educational background supports his expertise in managing multi-million pound marketing budgets, planning, and forecasting. This academic foundation, combined with his practical experience, has equipped him with the skills necessary to drive significant growth in marketing acquisition channels.
Background in Financial Services
Paul Tanner's career began in the financial services sector, where he worked as an HR MI Analyst - Wealth and International at Lloyds Banking Group for seven months in 2012. This role provided him with insights into the financial industry, which he later applied in his marketing roles. His diverse background in both marketing and finance has allowed him to approach digital marketing with a unique perspective.
Achievements in Marketing
Throughout his career, Paul Tanner has demonstrated a proven track record in driving significant growth in marketing acquisition channels. His experience in managing high-level business projects and collaborating with various stakeholders has contributed to successful project delivery. Additionally, his proficiency in utilizing advanced marketing tools has enabled him to improve performance in digital marketing campaigns.