Phil Breeze
About Phil Breeze
Phil Breeze is a CRM & Automation Manager at Legal & General, where he has worked since 2020. He has extensive experience in marketing and customer engagement, having held various roles in organizations such as Welsh Government and Towergate Partnership Ltd.
Current Role at Legal & General
Phil Breeze serves as the CRM & Automation Manager at Legal & General since 2020. In this role, he focuses on developing a pipeline of hypotheses and opportunities for testing to enhance conversion and retention metrics. He employs agile methodology to improve customer engagement through real-time and automated customer journeys. His work is centered on optimizing customer interactions and ensuring effective communication strategies.
Previous Experience at Legal & General
Prior to his current position, Phil Breeze worked at Legal & General as a Propositions Consultant from 2015 to 2020. During this five-year period, he contributed to various initiatives aimed at enhancing the company's offerings and customer satisfaction. His experience at Legal & General has provided him with a strong foundation in the financial services sector.
Career at Towergate Partnership Ltd
Phil Breeze held multiple roles at Towergate Partnership Ltd. He began as a Marketing Executive from 2007 to 2011, where he gained valuable experience in marketing strategies. He then progressed to the position of Marketing Manager from 2011 to 2015, overseeing marketing operations and initiatives. His tenure at Towergate Partnership Ltd spanned a total of eight years, allowing him to develop expertise in marketing orchestration.
Experience at Welsh Government
Phil Breeze worked at the Welsh Government as a Cluster Manager for one year, from 2006 to 2007. In this role, he was involved in managing specific projects and initiatives that contributed to the government's objectives. This experience added to his diverse background in management and public sector operations.
Education and Expertise
Phil Breeze studied Marketing at the University of South Wales from 2002 to 2006, where he achieved a 2:1 degree. His educational background has equipped him with the knowledge and skills necessary for his roles in marketing and customer relationship management. He specializes in Marketing Orchestration and 1:1 communication platforms, focusing on delivering personalized customer experiences.