Sara Freer

Sara Freer

Key Account Manager @ Legal & General

About Sara Freer

Sara Freer is a Key Account Manager at Legal & General, where she has worked since 2019. She has extensive experience in the Life business, having contributed to significant transformation programs and managed various customer service teams throughout her career.

Work at Legal & General

Sara Freer has been employed at Legal & General as a Key Account Manager since 2019. In this role, she has contributed to the management of key accounts and built effective relationships with external suppliers. Prior to this position, she served as a Customer Service/Underwriting Manager at Legal & General for one year in 2018 to 2019. Her experience at Legal & General has allowed her to leverage her extensive knowledge in Life products, including Pensions, ISAs, Investments, and Protection.

Previous Experience at NFU Mutual

Sara Freer worked at NFU Mutual for several years in various roles within Life Services and Customer Services. She served as a Customer Enquiry Team Leader from 2010 to 2013, followed by a role as @Retirement Team Leader from 2013 to 2014. She continued her career at NFU Mutual as a Customer Services Technical Team Leader from 2014 to 2016 and as Advice Checkers and Breaches Team Leader from 2016 to 2017. Her roles involved managing teams and improving customer service processes.

Educational Background

Sara Freer completed her secondary education at King Edward VI Handsworth Grammar School, where she achieved 9 GCSEs from 1984 to 1991. She furthered her education at Birmingham College of Food, Tourism and Creative Studies, obtaining a Higher National Diploma (HND) in Hotel, Catering, and Institutional Management from 1991 to 1995. Additionally, she studied at the Chartered Institute of Insurance, focusing on Insurance and Mortgage from 2010 to 2015.

Key Projects and Initiatives

In her current role and previous positions, Sara Freer has played a significant role in transformation programmes, notably contributing to a £60 million and a £30 million initiative aimed at ensuring the profitability of the Life business. She has also worked on projects that focus on identifying and reviewing process improvements based on customer feedback gathered from surveys and complaints. Her proactive approach has helped build strong credibility with key external suppliers.

Team Management Experience

Throughout her career, Sara Freer has managed various teams, including the Customer Enquiry Team, @Retirement, Technical, and Advice Checkers. Her leadership roles have involved overseeing team operations and ensuring high standards of customer service. This experience has contributed to her detailed understanding of Life products and the ability to implement effective process improvements.

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