Dana Barba
About Dana Barba
Dana Barba serves as the Senior Vice President of Marketing at The Lemon Perfect Company, where she leads brand development and media strategy. With extensive experience at The Coca-Cola Company, she specializes in shopper marketing and omnichannel commerce.
Work at Lemon Perfect
Dana Barba serves as the Senior Vice President of Marketing at The Lemon Perfect Company, a position she has held since 2023. In this role, she leads the development and execution of an integrated brand experience and full funnel media strategy. Barba oversees go-to-market (GTM), commercial, and retail/trade marketing strategies across the United States. She plays a crucial role in creating engaging content and collaborations to enhance consumer interaction across various media and social platforms.
Previous Experience at Coca-Cola
Before joining Lemon Perfect, Dana Barba worked at The Coca-Cola Company for over a decade. She held the position of Senior Vice President of Marketing for the North America Operating Unit from 2021 to 2023. Prior to that, she served as Area Vice President of Shopper Marketing from 2013 to 2020 and as Vice President of Brand and Channel Commercialization from 2010 to 2013. Her roles at Coca-Cola involved strategic marketing initiatives and shopper marketing strategies.
Education and Expertise
Dana Barba studied at the College of the Holy Cross from 1987 to 1991, earning her degree over four years. Additionally, she spent 11 months studying at Universitat de Barcelona in 1990. Her educational background supports her expertise in marketing and brand strategy, contributing to her successful career in the beverage industry.
Marketing Strategies and Initiatives
In her current role at Lemon Perfect, Dana Barba focuses on building and delivering high-performance marketing strategies. She emphasizes omnichannel commerce, direct-to-consumer (DTC) approaches, customer experience (CX), and customer relationship management (CRM). Barba also executes experiential and field marketing initiatives in Lemon Perfect's largest markets, collaborating with top retailers and partners to create impactful shopper marketing strategies.