Yanni Hufnagel
About Yanni Hufnagel
Yanni Hufnagel is the Founder and CEO of The Lemon Perfect Company, where he has led the brand to significant growth in the flavor-enhanced water market. He has a background in collegiate basketball coaching and has also invested in various companies, including Dog is Human and DEUX.
Work at The Lemon Perfect Company
Yanni Hufnagel serves as the Founder and CEO of The Lemon Perfect Company, a position he has held since 2017. Under his leadership, the company has focused on promoting sustainable hydration and has achieved certification as Plastic Neutral. Hufnagel has driven the brand to become the fastest-growing entity in the Flavor-Enhanced Water category. He has also been instrumental in product innovation, incorporating half a squeezed organic lemon in every bottle to enhance health benefits. His efforts have significantly increased the company's market presence, including securing support from high-profile individuals such as Beyoncé.
Current Investments and Roles
In addition to his role at The Lemon Perfect Company, Yanni Hufnagel is actively involved as an investor in Dog is Human since 2022 and DEUX since 2021. His investment activities reflect his commitment to supporting innovative companies within the consumer goods sector. These roles complement his entrepreneurial endeavors and demonstrate his engagement in the business community across various metropolitan areas, including New York City and Los Angeles.
Coaching Career Background
Yanni Hufnagel has a notable background in collegiate basketball coaching. He served as an Assistant Men's Basketball Coach at several institutions, including Harvard University from 2009 to 2013, Vanderbilt University from 2013 to 2014, UC Berkeley from 2014 to 2016, and the University of Nevada Reno from 2016 to 2017. His coaching career is marked by significant achievements, including leading teams to the NCAA Tournament six times, highlighting his effectiveness in team development and strategy.
Education and Expertise
Yanni Hufnagel holds a Master of Education in Adult and Higher Education with a focus on Intercollegiate Athletics Administration from the University of Oklahoma, where he studied from 2007 to 2010. He also earned a Bachelor of Science in Industrial and Labor Relations from Cornell University, completing his studies from 2002 to 2006. His educational background equips him with a strong foundation in both athletic administration and business management.
Early Career and Internships
Before his coaching career, Yanni Hufnagel gained experience as a Basketball Operations Intern with the Brooklyn Nets in 2005. This early role provided him with insights into professional basketball operations and contributed to his development in the sports industry. His journey through various coaching positions and internships has shaped his approach to leadership and business.