Phedra Martin
About Phedra Martin
Phedra Martin is an Account Executive at Lemonlight, where she has worked since 2022. With extensive experience in sales and customer relationship management, she has held various roles in notable companies, demonstrating expertise in technical sales and storytelling.
Work at Lemonlight
Phedra Martin has been serving as an Account Executive at Lemonlight since 2022. In this role, she utilizes her expertise in storytelling and video production to enhance consultative selling and customer relationship management. Her focus is on creating value for customers by aligning her recommendations with industry best practices.
Previous Employment Experience
Before joining Lemonlight, Phedra held various positions in sales and account management. She worked as a Senior Account Executive at Smart Energy Water from 2015 to 2017 and as an Account Executive at Nowcom from 2017 to 2022. Her earlier roles include District Sales Manager at Mosaic Employer Solutions and Senior Account Development Executive at Northbound DGS.
Education and Expertise
Phedra studied Speech Communication and Rhetoric at the University of Washington from 1995 to 1999. She is also pursuing studies in TV Talent and Video Production at Centro - TV & Radio since 2009. Her educational background supports her strong capabilities in storytelling and video production, which are essential in her sales approach.
Sales Skills and Philosophy
Phedra possesses a strong background in technical sales and solutions, acting as a trusted technical advisor. Her personal philosophy emphasizes a growth mindset, inspiring excellence, and consistently bringing her best self to her work. She aims to understand customers' environments, initiatives, and budgets to help them succeed.
Career Timeline
Phedra's career spans multiple roles in sales and account management across various companies. She has worked at Nordstrom, Washington Mutual Bank, and Iron Mountain, among others. Her diverse experience includes positions focused on cold calling, relationship management, and new business development.