Brad Williamson
About Brad Williamson
Brad Williamson is the Lead Copywriter at Lennox International, where he focuses on content creation that enhances well-being. He employs a strategic, 15-step creative process and engages in ongoing studies related to human behavior and positive psychology.
Work at Lennox
Brad Williamson has served as the Lead Copywriter at Lennox International since 2018. In this role, he focuses on creating content that enhances the well-being of customers rather than employing traditional sales tactics. His work is centered in the Dallas/Fort Worth Area, where he has contributed to the company's marketing strategies for six years.
Education and Expertise
Brad Williamson earned a Bachelor's degree in Marketing from Southern Methodist University, completing his studies from 1999 to 2003. His educational background supports his expertise in content creation, particularly in areas that enhance physical, psychological, spiritual, and financial well-being. He engages in ongoing studies related to the Psychology of Human Behavior, Story Architecture, and Positive Psychology.
Background
Prior to his current position at Lennox International, Brad Williamson worked as the Creative Director at The Virtual Biographers from 2007 to 2013. This role also took place in the Dallas/Fort Worth Area, where he developed skills in content strategy and creative processes. His diverse experiences contribute to his current approach to copywriting and marketing.
Creative Process and Methodology
Brad Williamson has developed a comprehensive creative process that consists of 15 distinct steps. This process encompasses everything from initial care and research to tracking and analyzing key performance indicators (KPIs). His strategic approach to content creation is designed to enhance customer experience through empathic design and design thinking.
Influences and Inspiration
Brad Williamson draws inspiration from a variety of influential figures, including John Lennon, Derren Brown, and Martin Seligman. These influences inform his approach to copywriting and marketing, allowing him to incorporate innovative ideas into his work that align with enhancing well-being.