Ty Maldonado
About Ty Maldonado
Ty Maldonado is a Category Manager currently working at Lennox in the Dallas-Fort Worth Metroplex. He has a background in International Business and Marketing, with experience in various marketing and management roles across several companies.
Work at Lennox
Ty Maldonado currently serves as a Category Manager at Lennox, a position he has held since 2024. He works in the Dallas-Fort Worth Metroplex and is responsible for managing product categories, developing strategies to enhance market presence, and driving sales growth. His role involves collaborating with various stakeholders to optimize product offerings and improve customer engagement.
Education and Expertise
Ty Maldonado earned a Bachelor's degree in International Business and Marketing from Elizabethtown College, where he studied from 2017 to 2021. His education included a study abroad program in Barcelona, Spain, which enhanced his Spanish language skills and provided him with a deeper understanding of international business dynamics. This academic background supports his expertise in marketing and business management.
Professional Background
Ty Maldonado has a diverse professional background with experience in various marketing and management roles. He worked as a Junior Brand Manager at Barcel USA from 2022 to 2024, where he developed marketing strategies for Takis' potatoes. Prior to that, he held positions such as Market Manager at Pabst Brewing Company and Marketing Coordinator at DAS Companies, Inc. His career also includes roles at Koenig & Bauer and Phoenix Contact USA.
Achievements in Marketing
During his tenure at Barcel USA, Ty Maldonado successfully launched product activations and promotions that significantly increased the online and offline presence of Takis' potatoes. He developed innovative marketing strategies that drove brand awareness and customer loyalty. His ability to leverage negotiation and business planning skills has been instrumental in managing key accounts and building relationships with buyers.
Previous Work Experience
Before his current role at Lennox, Ty Maldonado gained valuable experience in various positions. He worked as a Market Research Assistant at Phoenix Contact USA and as a Chamber Marketing intern at the Elizabethtown Area Chamber of Commerce. His early career included roles at The Hershey Company and Weis Markets, where he developed customer service skills and gained insights into market dynamics.