David Higgs
About David Higgs
David Higgs is the Head of Marketing at Leonardo Ai, where he focuses on user-centered design principles. He has a diverse background in marketing and technology, with experience in various roles across Australia and Europe, including significant achievements in decentralized finance.
Current Role at Leonardo.Ai
David Higgs serves as the Head of Marketing at Leonardo.Ai, a position he has held since 2023. In this role, he focuses on developing and implementing marketing strategies that align with the company's objectives. His experience in product development and marketing enables him to lead initiatives that enhance brand visibility and user engagement.
Previous Experience in Marketing
Prior to his current role, David worked at Mycelium as the Marketing Team Lead from 2021 to 2022. He also held the position of Marketing Product Development Manager at Leonardo.Ai for five months in 2023. His background includes a significant tenure at Vendfox Solutions as a Web Development Consultant from 2012 to 2014, where he contributed to various web projects.
Entrepreneurial Ventures
David was the Business Owner at Install Express QLD from 2014 to 2018, operating in Brisbane, Sydney, and Melbourne. This experience provided him with insights into business management and marketing strategies, which he later applied in his marketing roles.
Educational Background
David studied at TAFE Queensland, where he earned an Advanced Diploma in Applied Blockchain from 2020 to 2022. He was one of the first students to enroll in this program in Australia. Additionally, he obtained a Diploma in Electrical, Electronic and Communications Engineering Technology/Technician from Southbank Institute of Technology from 2001 to 2004.
Achievements in Decentralized Finance
David played a key role in raising $4.5 million in a public seed round for a decentralized finance project. He also launched a product that attracted over $45 million in total value locked within the same sector, showcasing his capability in marketing and product development within the blockchain space.