Parthi Loganathan
About Parthi Loganathan
Parthi Loganathan is the CEO of Letterdrop, a company focused on helping B2B companies build organic demand generation engines.
Parthi Loganathan CEO Role
Parthi Loganathan is the CEO of Letterdrop. He founded the company following a disappointing experience with a growth agency at a previous startup. As CEO, he focuses on leveraging his experiences to build a company that assists B2B companies in developing robust organic demand generation engines. His leadership is based on deep understanding of revenue and sales data, customer insights, and effective market distribution strategies. Under his guidance, the team at Letterdrop works to create high-impact assets that resonate with their clients' target audiences.
Parthi Loganathan Former Roles at Google
Before founding Letterdrop, Parthi Loganathan served as a Product Manager (PM) on Google Search and G Suite. His tenure at Google provided him with significant experience in product management and a thorough understanding of the tech industry. This background plays a crucial role in his current approach to helping B2B companies with their growth strategies.
Parthi Loganathan's Vision for Future Revenue Generation
Parthi Loganathan believes that the future of revenue lies in inbound marketing. He aims to help B2B companies build organic demand generation engines that not only understand their revenue and sales data but also create customer-centric assets. His strategy focuses on maximizing exposure and distribution to in-market buyers, ensuring that the created content effectively reaches and engages the target audience.
Parthi Loganathan's Leadership at Letterdrop
Under Parthi Loganathan's leadership, Letterdrop operates with a distributed team headquartered in San Francisco. His experience at Google has shaped his management style, focusing on building a collaborative and flexible work environment. Parthi's leadership approach aims to harness the talents of a geographically diverse team to deliver innovative solutions for B2B companies.