Sahar F.
About Sahar F.
Sahar F. is a Lifecycle Marketing Manager at Lettuce Grow, specializing in multi-channel communications to improve customer engagement and revenue attribution. She has a background in marketing roles at various organizations, including Yoshinoya America and Stanford University, and holds a Bachelor of Arts in Communications from the University of California, Davis.
Work at Lettuce Grow
Sahar F. serves as the Lifecycle Marketing Manager at Lettuce Grow since 2021. In this role, she focuses on enhancing customer engagement through continuous testing of multi-channel communications. She has successfully led the launch of the SMS program, which captured over 35,000 subscribers. This initiative earned recognition as a finalist for Attentive's 'Best of Text' award. Sahar collaborates with various teams, including Product, Design, Brand Partnerships, and Development, to implement email automation for new customer journeys and cross-branded partnerships.
Previous Experience in Marketing
Prior to her current position, Sahar F. worked at Yoshinoya America in various roles. She was a Social Media Marketing Specialist from 2018 to 2020 and later served as the Digital Marketing Assistant Manager from 2020 to 2021. Additionally, she worked as a Social Media Coordinator at Zentap for two months in 2018. Her early career also included a position as a Marketing Communications Intern at Sacramento Zoo in 2017 and a role as a Media Analyst for the Global Entrepreneurship Summit at Stanford University for one month in 2016.
Education and Expertise
Sahar F. holds a Bachelor of Arts (B.A.) in Communications from the University of California, Davis, where she studied from 2015 to 2017. She also completed a Minor in Film Studies during her time at the same university. Prior to that, she earned an Associate's Degree in Economics from Bakersfield College, studying from 2013 to 2015. Her educational background provides a strong foundation for her expertise in marketing and communications.
Involvement in Professional Organizations
During her academic career, Sahar F. was actively involved in professional organizations. She served as a Marketing and Design Board Member for Davis Women in Business in 2017. Additionally, she worked as a Photographer for The California Aggie in the same year. These roles contributed to her practical experience in marketing and design, complementing her formal education.