Amy Ard
About Amy Ard
Amy Ard is the Group Analytics Director at Levelwing, with over a decade of experience in analytics and data strategy, and a background in institutional broker operations and investment advisory roles.
Current Position at Levelwing
Amy Ard currently serves as the Group Analytics Director at Levelwing in Charleston, South Carolina. This role involves overseeing the analytics team, driving data strategy, and ensuring that data-driven decision-making processes are effectively implemented. The position is hybrid, allowing for a mix of in-office and remote work.
Work Experience at Levelwing
Amy Ard has held several key roles at Levelwing over the past decade. She joined the analytics team as a Senior Web Analytics Strategist in 2011 and was promoted to Director of Analytics in 2016. In this role, she was responsible for leading analytics projects and initiatives until 2022. Her long tenure has significantly contributed to the company's focus on data-driven marketing strategies.
FXCM Work Experience
Before joining Levelwing, Amy Ard worked at FXCM in Dallas, Texas, in various roles. She started as a New Accounts Associate in 2007 and moved up to the position of Client Liaison Associate in 2008. Over the next three years, she gained experience in institutional broker operations as an Institutional Broker Operations Associate. These roles allowed her to develop a strong foundation in client relations and operations.
Educational Background
Amy Ard attended the College of Charleston, where she studied Mathematics and Actuarial Science. She graduated with a Bachelor's Degree in 2005. This educational background provided her with a solid foundation in mathematical concepts and analytical thinking, which have been crucial in her analytics career.
Industry Recognition and Publications
Amy Ard is a recognized expert in the field of analytics, having achieved the title of 2X Adobe Analytics Champion. She has also written about machine learning and its impact on customer journeys, as well as the implications of changes in MarTech. These contributions highlight her deep understanding of analytics and data-driven strategies.