Jacqueline Ruma
About Jacqueline Ruma
Jacqueline Ruma is the Head of Media at Levelwing in Charleston, South Carolina, with extensive experience in media planning, campaign optimization, and strategic marketing.
Current Role at Levelwing
Jacqueline Ruma is currently the Head of Media at Levelwing, based in Charleston, South Carolina. In her role, she oversees media planning and buying across various channels including broadcast, radio, and connected TV. Jacqueline specializes in driving cross-functional performance through paid, owned, and earned media channels, optimizing campaigns to enhance consumer engagement and customer retention.
Professional Experience
Jacqueline Ruma has an extensive professional background in media and marketing. She worked at Smile Doctors as VP, Senior Director of Media and Analytics from 2021 to 2023 in Dallas, Texas. Prior to that, she was a Marketing Consultant at BrandStar in the Dallas-Fort Worth Metroplex. She also served as Vice President Media at Pier 1 in Fort Worth, Texas, and Media Director at Conn's HomePlus in Houston, Texas. Earlier in her career, she was the CMO at Goodness Monkey and a Bootcamp Instructor at Miami Ad School. Jacqueline's significant tenure includes 13 years at Zimmerman Advertising as VP, Integrated Media Planning Director.
Education Background
Jacqueline Ruma holds a Bachelor of Business Administration (BBA) in Marketing-Management and an Associate of Arts (AA) in Advertising from Northwood University, where she studied from 2001 to 2004. She also studied Pre-Medicine/Pre-Medical Studies as a Matriculated Student at Saginaw Valley State University from 2000 to 2001. Her educational background provides a solid foundation in both marketing and analytics, which she leverages in her professional roles.
Media and Marketing Expertise
Jacqueline Ruma's expertise spans various aspects of media and marketing. She has extensive experience in media planning and buying, including broadcast, radio, and connected TV. She is an expert in campaign optimization and strategy, focusing on consumer engagement and customer retention. Jacqueline is proficient in digital marketing, email marketing, and outdoor advertising (OOH). She has a strong background in database marketing and analytics, media mix modeling, and attribution modeling.
Strategic Planning and Research
Jacqueline Ruma is skilled in brand marketing and research, with a focus on strategic planning and journey mapping. She has a comprehensive understanding of technology related to research, analytics, and database management. Jacqueline is also experienced in partnership marketing and public relations, specializing in integrated marketing strategies. Her ability to develop and optimize marketing budgets adds significant value to the organizations she works with.