Sara Shirey
About Sara Shirey
Sara Shirey is the Media Director at Levelwing, with extensive experience in media planning and buying, social strategy development, and sponsorship negotiations.
Media Director at Levelwing
Sara Shirey serves as the Media Director at Levelwing, operating remotely in the Charleston, South Carolina Metropolitan Area. She has held this position since working her way up from Media Supervisor between 2021 and 2022. Her role involves overseeing media planning and buying, social strategy development, and executing cross-channel campaigns. Sara aims to leverage the latest trends in technology and media consumption to enhance her clients' marketing strategies.
Work Experience at GSD&M
Before joining Levelwing, Sara Shirey held several roles at GSD&M, a prominent advertising agency in Austin, Texas. She started as a Media Planner in 2017 for 11 months, then progressed to Senior Media Planner from 2018 to 2019. Sara was later promoted to Media Supervisor, a role she maintained for a year from 2020 to 2021. Her responsibilities spanned media planning, buying, and social strategy development.
Early Career and Internships
Sara Shirey began her career as an Assistant Media Planner and Buyer at EnviroMedia in 2015, serving for a year. Her early career also includes significant internship roles: Media Analytics Intern at National Instruments in 2014, and Account Service Intern at Steel Branding the same year. These positions provided her with a strong foundation in media analytics and account services within various industries.
Education and Academic Background
Sara Shirey earned a Bachelor of Science (B.S.) in Advertising from The University of Texas at Austin, where she studied from 2011 to 2015. She also studied Spanish at IES Abroad for 11 months in 2013. Preceding her university education, she graduated from Ursuline Academy of Dallas in 2011, having spent four years there. Sara has guest lectured at The University of Texas at Austin and the College of Charleston, sharing her expertise with students.
Specializations and Industry Expertise
Sara Shirey specializes in cross-channel media planning and buying, social strategy development, sponsorship negotiations, and developing measurement frameworks. Her extensive experience spans multiple verticals, including automotive, CPG, military, restaurant, self-storage, e-commerce, and non-profit sectors. She is passionate about incorporating new trends in technology and media into her clients' marketing strategies and enjoys mentoring and learning from future talent.