Liz Towery
About Liz Towery
Liz Towery serves as the Chief Executive Officer at Levitate Media, where she has worked since 2020. She has extensive experience in video marketing, team leadership, and market analysis, having held various roles in companies such as Whole Foods Market and Whirlpool Corporation.
Current Role as Chief Executive Officer
Liz Towery serves as the Chief Executive Officer at Levitate Media, a position she has held since 2020. In this role, she oversees the company's strategic direction and operational management. Her leadership focuses on enhancing video marketing strategies and expanding the company's market presence. Towery's experience in various leadership roles within the organization has equipped her with a deep understanding of the industry and its demands.
Previous Experience at Levitate Media
Before becoming CEO, Liz Towery worked at Levitate Media in several capacities. She served as Vice President of Production from 2016 to 2018, where she managed production processes and team dynamics. Additionally, she held the position of Director of Client Relations from 2016 to 2020, focusing on client engagement and satisfaction. Her tenure at Levitate Media has contributed significantly to her expertise in video production and client management.
Background in Marketing and Leadership
Liz Towery has a diverse background in marketing and leadership roles across various organizations. She worked at Whole Foods Market as a Marketing Team Leader - Director from 2011 to 2015, where she led marketing initiatives. Prior to that, she held positions at Whirlpool Corporation and Maytag Appliances, gaining experience in brand training, channel sales, and purchase experience management. This extensive background informs her strategic approach in her current roles.
Education and Expertise
Liz Towery earned a Bachelor of Science degree in Political Science and Business from the University of Tennessee, Knoxville. Her educational background supports her strong skills in market and competitive analysis, which are essential for developing effective video marketing strategies. Towery's expertise also includes contract negotiations, budget management, and simplifying complex concepts through various video formats, enhancing her effectiveness in the video production industry.
Coaching and Team Building Skills
Liz Towery possesses significant experience in coaching and recruitment, which plays a vital role in building and leading effective teams within the video production sector. Her ability to mentor team members and foster a collaborative environment contributes to the overall success of her projects. This skill set is crucial for overseeing large-scale video production initiatives and ensuring high-quality outcomes.