Nathalie Freysinger
About Nathalie Freysinger
Nathalie Freysinger is a Senior Account Executive at Lexion, with a diverse background in sales and marketing across various companies, including Parade and Smart Choice MRI. She leverages her psychology education to enhance business development strategies, particularly in the SaaS industry.
Work at Lexion
Nathalie Freysinger currently serves as a Senior Account Executive at Lexion, a position she has held since 2023. In this role, she focuses on business development and client relations, leveraging her extensive experience in sales and marketing. Her responsibilities include managing client accounts and enhancing the efficiency of contract processes, which helps streamline communication and reduce inquiries from the sales team.
Previous Experience at Parade
Freysinger has a significant history with Parade, where she worked in various roles from 2019 to 2023. Initially, she served as Manager of Marketing for eight months before transitioning to the role of Demand Generation Manager for one year. She then became the Manager of Marketing and Operations for two years, followed by her position as Account Executive for one year. Her time at Parade allowed her to develop skills in marketing strategy and operations.
Sales Development at Outreach.io
Before her tenure at Parade, Nathalie Freysinger worked at Outreach.io as a Sales Development Representative from 2017 to 2018. During this 11-month period in Seattle, Washington, she contributed to the sales team by identifying potential clients and facilitating outreach efforts. This role helped her build a foundation in sales strategy and client engagement.
Background in Marketing at Smart Choice MRI
Freysinger began her career in marketing at Smart Choice MRI, where she held multiple positions in 2016 and 2017. She started as a Marketing Intern and progressed to Assistant Marketing Manager, followed by Associate Marketing Manager. Her experiences in these roles focused on sales and marketing strategies, contributing to her expertise in driving business growth.
Education and Expertise
Nathalie Freysinger studied at Trinity College Dublin from 2012 to 2015, where she gained a strong educational foundation. She utilizes her background in psychology to inform her approach to business development, particularly in the SaaS industry. Her specialization includes working with emerging and disruptor brands to foster business growth and enhance operational efficiency.